Famous Wheat Germ Love Affairs
The Kretschmer Wheat Germ brand is 77 years old now, and in those decades millions have fallen in love with it. Truly.
It’s pretty phenomenal to witness Kretschmer Wheat Germ’s staying power, through eating fads like Tang pie and Spam buffet party loaf. Despite some of our questionable food choices (then and now), we always seem to find our way back to eating what is good for us.
Kretschmer helped correct our course all along, particularly in the 1960s and ’70s with a big advertising campaign focused on the importance of eating right. The message “You are what you eat” hit on nutrition needs for people of all ages, from small children to senior citizens. “For energy and stamina one important thing you must do is eat right,” stated the print ads, which often featured famous athletes like Mickey Mantle and Gale Sayers.
Some of the ads subtly suggested that eating wheat germ would give stamina back to millions of husbands whose tensions at work were wearing them out. “Serve your husband this amazing food and see what happens!” says one, with a photo of a couple dancing the cha-cha. Another ad shows a happy couple frolicking in the water and embracing. Clearly they’re reaping all the health benefits wheat germ has to offer!
We love looking back on these ads. They remind us that while hundreds of eating fads have come and (thankfully) gone, the true love of eating well and having wheat germ in our lives carries on.